MOJO: EXPLAINER VIDEO

 A client of mine has a product with a ‘difficult to explain concept’. I offered some guidance and options about some of the ways he might approach explaining what that concept is in a consumer-friendly way. After a thorough conversation, we agreed that an animated video would be the most effective way to get the benefits of his product across. Having a early 'why' conversation is very important at the beginning stages of a project. (Hat-tip to Johnathan Stark for that little gold nugget of advice). It was this companies first experience of using an animated video, so there was amount of direction needed and more questions about what the outcome they were looking to achieve. Smart questions plus good answers equals better outcome. When the project was delivered, they were able to confidently present it to their clients. From this, they've gotten several serious enquiries and a couple of unexpected potential doors opened.