CLIENT NAME: UK Coaching is the professional association for sports coaches in the United Kingdom. It is a sports development charitable foundation. It disseminates knowledge and best practice for the efficient training of British sports coaches.

THE CHALLENGE: Like any profession, people in coaching go through different stages of their career and how they feel about it. The team were keen to address these topics in a sensitive manner as part of their wider coaching engagement programme

THE SOLUTION: Eight short animated videos were put together exploring four different stages coaches face in their career around the themes of ‘Explore, Inspire, Grow, and Rediscover‘

MY ROLE: Working alongside UK Coaching’s designers, I was responsible for bringing life to their illustrations. I also worked on some of the project storyboards.